Krew Kut Hair
Bank of America Merrill Lynch
With Blackberry® reintroducing the physical keyboard in their latest model of the Classic, BofAML launched a campaign to promote the new handset which would be available through their employee mobile phone initiative.
The campaigns main goal was to have employees visit a microsite which detailed the benefits over the previous Classic as well as informing them of tips and tricks to help them smoothly transistion from their current device.
Utilising the banks brand guidelines and pattern library alongside the site I created supporting collateral consisting of online adverts, HTML emails, and digital displays which were located througout the banks London Headquarters to promote the campaign.