Blackberry Classic

  • Date
    October 2016
  • Client
    Bank of America Merrill Lynch
  • Industry
    Telecommunications/Finance

With Blackberry® reintroducing the physical keyboard in their latest model of the Classic, BofAML launched a campaign to promote the new handset which would be available through their employee mobile phone initiative.

The campaigns main goal was to have employees visit a microsite which detailed the benefits over the previous Classic as well as informing them of tips and tricks to help them smoothly transistion from their current device.

Utilising the banks brand guidelines and pattern library alongside the site I created supporting collateral consisting of online adverts, HTML emails, and digital displays which were located througout the banks London Headquarters to promote the campaign.

Picture of a white Apple iPhone showing a mockup of how the final microsite looks.
Photo of the London HQ of Bank of America Merrill Lynch
Website design
Photo of a digital display showing promotional material for the Blackberry Classic campaign.
Online advert for the Blackberry Classic campaign with an image of the new phone
Image depicting the collaborative logo of Bank of America Merrill Lynch and Blackberry with a photo of China in the background
Picture of a white Apple iPhone showing a mockup of how the final microsite looks.